See. Observe. Write

Sunil writes because he feels things and struggles through things and times and wants to encourage others to find their way along those rugged ways. He writes because he has learned something that could benefit others through the unexpectedness of life. He writes because he sees things in a way that is intriguing and unique, a perspective that many others don't have.

DESIGN

What is best-in-class customer experience, and how can it be defined?

Have you ever encountered the term 'best-in-class experience'? If so, you're not alone. When you see 'best-in-class experience,' they mean 'best-in-class customer experience,' which is called CX. In today's competitive market...

SUSTAINABLITY

Plastic pen - a friend of mind but an enemy of the environment 

We all know the cognitive benefits of writing/drawing/colouring. In addition, multiple researchers have proven that any creative exercise by hand not only tickles your creative desire but could also provide powerful cognitive...

DESIGN

The art of presenting a design deep dive in interviews

Some valuable tips and strategies for walking through the design case study during an interview. And how I applied this during my interview for Zalando...

DESIGN

Collaborative Design Process for design teams

It's a tried and tested process for the design teams to break the 'silos'. This process encourages collaboration and builds trust. In my 20+ years of design career, I have worked in various small and large companies...

APP STRATEGY

Four circles of the app

Today, we are surrounded by apps, and our lives depend on them. Interestingly, every app promises to solve the user’s problem and tries to add some form of ‘value’ to the user’s experience, but we still end up uninstalling apps. The question is if every app solves something ...

MINIMALISISM

Minimalism - The pursuit of owning less

Simplifying life through owning less and how I achieved it. Something which you can do too!
From my college days, I wasn’t interested in buying too many clothes, shoes etc. I had a few clothes and 2 pairs of shoes, and I ...

BOOKS

My favourite books on life, design...

I’m an avid reader. I didn’t use it, but over the last couple of years, I made an effort to change, and I’m happy I’ve succeeded. One of my best decisions was buying a Kindle because now I don’t have to carry books, and it gives me the freedom to switch anytime.

TRANSPORTATION DESIGN

Why are cabs not designed designedly?

Whenever I board a taxi, I observe taxi drivers and cars. Do you? The taxi market is growing in developing nations, and every automobile company is in the race to attract cab buyers, thanks to taxi aggregators and economic growth.