Hello, I'm Sunil. A lifelong student of design with 20+ years of practice. Currently crafting scalable product experiences as Design Principal @ DeliveryHero

Expression

In an age of sameness, I move toward the artistic edge of design. Through images and form, I explore ideas beyond the expected. For me, art is a way of thinking, shaping meaning, emotion, and clarity into experiences that endure beyond function.

All artwork presented here is either hand-painted by me or created by blending my own imagery with AI and Procreate.

Writings

What is value and how to define value for a product?

Have you ever found yourself amidst a conversation where terms like "What's...

What is best-in-class experience, and how to define

Have you ever encountered the term' best-in-class experience'? If so, you...

The art of presenting a design deep dive in interviews

A strategy for designers and a handful of tips to walk through a design case stud...

Selected work

eDesign

A dynamic 3D home personalization solution that adapts to user preferences in real-time. With 9.4 million design options driven by 1,000+ intelligent rules, it delivers a seamless, tailored experience based on both explicit choices and implicit behaviours.

Fly App

Fly is more than a travel app—it’s your personal gateway to adventure. Designed to understand and connect with your travel desires, Fly delivers a motivation-driven, immersive experience, setting a new standard in the travel industry.

Art Work