Hello, I'm Sunil.
Design Principal with 20+ years of Experience

Currently, I am dedicated to crafting innovative digital solutions, serving a diverse network of over 65,000 entrepreneurs across 70 countries. Based in Berlin, I contribute to Delivery Hero, a global leader in Quick Commerce, where I help develop a platform that empowers businesses and reshapes the landscape of modern e-commerce.

Few articles

What is value and how to define value for a product?

Have you ever found yourself amidst a conversation where terms like "What's the value it provides?" or "It doesn't align with the value we wish to offer our customers?" are casually tossed around? If so...

Read article

DESIGN

What is best-in-class experience, and how to define one

Have you ever encountered the term' best-in-class experience'? If so, you're not alone. When you see...

SUSTAINABLITY 

Plastic pen - a friend of mind but an enemy of the environment

We all know the cognitive benefits of writing/drawing/colouring. In addition, multiple...

DESIGN

The art of presenting a design deep dive in interviews

A strategy for designers and a handful of tips to walk through a design case study in an interview...

DESIGN

Collaborative Design Process for design teams

A process for the design team to break the 'silos', which encourages collaboration...

Selected work

eDesign

A dynamic 3D home personalization solution that adapts to user preferences in real-time. With 9.4 million design options driven by 1,000+ intelligent rules, it delivers a seamless, tailored experience based on both explicit choices and implicit behaviours.

Project App

Fly is more than a travel app—it’s your personal gateway to adventure. Designed to understand and connect with your travel desires, Fly delivers a motivation-driven, immersive experience, setting a new standard in the travel industry.

We all need a helping hand \ (•◡•) /

In the vast journey of life and creation, we all, at times, require the gentle touch of a guiding hand. 😊 Should you wish to delve into the realms of design, seek wisdom on your career path, or reflect upon your portfolio's essence, do not hesitate to claim a moment of my time. It would be my pleasure to engage in such meaningful discourse.