Hello, I'm Sunil.
Design Principal with 20+ years of Experience

At present, I am immersed in the art of crafting transformative digital experiences, serving a tapestry of over 65,000 entrepreneurial souls spanning 70 nations. From the heart of Berlin, at Delivery Hero—the vanguard of Quick Commerce—I contribute to shaping a platform that empowers businesses and redefines the rhythms of modern e-commerce.

Few articles

What is value and how to define value for a product?

A deep dive into value, its layers, and how understanding of value can empower design and product teams.

Have you ever found yourself amidst a conversation where terms like "What's the value it provides?" or "It doesn't align with the value we wish to offer our customers?" are casually tossed around? If so, you are not alone. The concept of value is one that many of us—especially within the professional world—are constantly grappling with. Having traversed both sides of this question more times than I can count, I am inevitably led to the same existential reflection: What is value, and how does one define it?

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DESIGN

What is best-in-class experience, and how to define one

Have you ever encountered the term' best-in-class experience'? If so, you're not alone. When you see...

SUSTAINABLITY 

Plastic pen - a friend of mind but an enemy of the environment

We all know the cognitive benefits of writing/drawing/colouring. In addition, multiple...

DESIGN

The art of presenting a design deep dive in interviews

A strategy for designers and a handful of tips to walk through a design case study in an interview...

DESIGN

Collaborative Design Process for design teams

A process for the design team to break the 'silos', which encourages collaboration...

Selected work

eDesign

Empowering users to personalise their home in 3D

e-Design enables users to customise their home in real-time 3D where users can choose from 9.4 million design options powered by 1000+ rules.

Project Fly

Explore your third side

What it takes to design something that connects emotionally, which people would like to use and keep on their phones. 

We all need a helping hand \ (•◡•) /

In the vast journey of life and creation, we all, at times, require the gentle touch of a guiding hand. 😊 Should you wish to delve into the realms of design, seek wisdom on your career path, or reflect upon your portfolio's essence, do not hesitate to claim a moment of my time. It would be my pleasure to engage in such meaningful discourse.